Prevalence of huge amount of data nowadays calls for a new approach to data analysis. No longer the analysis methods applied to moderate data size can be meaningfully or efficiently applied to the so called BIG DATA. It demands its own methods and styles - a way that that considers and appreciates the properties of big data and applies techniques and tools that best understand and mine the meaning behind them.
By providing a concrete ad stable infrastructure or mining captured data, organisations can tap into this valuable resource to enhance their business prospects. There are many technologies and tools, such as business intelligence, business process management, organisational intelligence, surrounding the capture and analysis of data. While they are all concerned with the capture and analysis of data for better performance, there are differences in terms of emphasis of specific areas and topics.